Customers have always been at the core of business, but the expectations of consumers and business customers are soaring. Getting closer to customers is now a prerequisite for success in the twenty-first century. The combination of the social media revolution and the current economic uncertainty reinforces the view that it is the empowered customer who is now in control of the business relationship.
Bazaarvoice In The News
Friday, February 10, 2012
Tuesday, January 31, 2012
Bazaarvoice, which offers brands technology to harness customer conversations, and Buddy Media, the Facebook page and campaign management company, have teamed up to create a tool called 'What's Popular Right Now'.
Thursday, January 26, 2012
With comScore reporting that ‘Millennials’ (those born between 1981 and 2000) now control $170bn in the US alone, brands that haven’t already woken up to the buying power of this tech-savvy generation must now finally be paying attention. Hopefully.
Tuesday, January 24, 2012
Marks & Spencer is using personalisation and analytics technology in its quest to create a more individual customer experience for visitors to its website.
Monday, January 16, 2012
More shoppers wanted to assess other people’s opinions of potential purchases in the run up to this Christmas, new figures suggest.
Ratings and reviews specialist Bazaarvoice analysed user-generated content from across its clients in more than 120 countries for its latest Quarterly Conversation Index. It found that on Cyber Monday 2011, almost 789m impressions of user-generated content were served up to online browsers. That’s 42% more than on the same day in 2010. On Black Friday consumers viewed almost 730m impressions, 39% more than 2010.
Thursday, December 15, 2011
Now this time it’s the report by Bazaarvoice. The Social commerce innovator, has, in its Social Commerce Trends Report for this year, identified four factors that will drive social commerce growth in the coming year.
Monday, December 12, 2011
Social commerce company Bazaarvoice has published its Social Commerce Trends Report for 2012, highlighting four key issues that it thinks will drive growth in this area over the next year.
Thursday, December 8, 2011
Almost every CMO went into Black Friday and CyberMonday with one thought in mind: shoppers are more price-sensitive than ever before. According to Forrester, 58% of Americans said they are more price-conscious today than they were a year ago. Holiday 2011 was the year of free shipping, steep discounts and group deals.
Friday, October 28, 2011
Luxury homeware retailer Emma Bridgewater increased online conversions by 39% after introducing online reviews.
Friday, April 1, 2011
House of Fraser is working with social marketing technology provider Bazaarvoice on a Mother’s Day Stories campaign.
The project follows the successful implementation of the provider’s Ratings & Reviews and Ask & Answer platforms on the department store chain’s website.
