Wednesday, October 19, 2011
Bazaarvoice, the global leader in transforming customer conversations into long-term business value, has today announced the winners of its fourth annual European Social Commerce Awards.
The awards were presented at Bazaarvoice Social Commerce Summit Europe, which took place at the Brewery in London on October 18 and 19.
The awards recognise those companies that excel in using social data in innovative ways to drive customer-centricity within their organisation. The 2011 award winners include:
• Best in Class – Conrad Electronic Benelux for its in-depth and analytical translation of findings from Bazaarvoice’s Ratings & Reviews platform. By sharing social data insights online and across the business, Conrad has been able to further expand within the digital space and set a new standard for customer-centric action.
• Impact – John Lewis for launching its Expert Partner reviews section on its site – a UK first. The facility harnesses the expertise of in-store partners to enrich the online shopping experience. Through Bazaarvoice’s Ratings & Reviews and Ask & Answer solutions, the company has experienced a positive uplift in key metrics, including conversation rate and customer experience.
• Innovation – Reckitt Benckiser for leveraging Bazaarvoice solutions in a creative and unique way. Bazaarvoice’s Ratings & Reviews platform was used to create a customer referral programme for its Finish® brand, integrating the review process into referral and coupon platforms to complete the customer acquisition cycle. Reckitt Benckiser is further collecting insightful social data on products.
• Insight – Marks & Spencer for launching a comprehensive post-purchase email (PPE) campaign for all online shoppers, to increase coverage and depth of reviews and to further gain valuable customer insights. Implementing Bazaarvoice’s platform has directly resulted in significant year-on-year reductions in product returns.
Bazaarvoice Social Commerce Summit Europe included speakers such as Professor Brian Cox, social technology expert Jeremiah Owyang, Gavin Sathianathan (Head of Commerce Partnerships at Facebook), JP Rangaswami (Chief Scientist at salesforce.com), Rory Sutherland (Vice Chairman of Ogilvy Group UK), and Information is Beautiful author David McCandless, as well members of the Bazaarvoice executive team.
“Social technologies are providing brands with access to and engagement with measurable and actionable insights into what customers want, need, and expect to be satisfied. Analysing this social data enables our clients to finally put customers at the centre of the way their teams make decisions – from product development, to marketing, merchandising and customer service,” said Richard Anderson, Vice President of Client Services, EMEA, at Bazaarvoice.
“This year’s European Social Commerce Summit assembled a brilliant group of thought-leaders, technologists, and celebrities within the social space. These experts are driving social transformation for the world’s best companies and setting the standard for successful execution of proven strategies that deliver tangible business results. It is very exciting to be partnered with these thought-leaders and visionaries as social continues to grow on a global scale.
