SearchVoice Reviews quickly increases natural search traffic 40%

August 27, 2007

Challenge

Today, ecommerce sites must effectively drive search traffic to succeed. A leader in specialty products and services knew that to stay on top in their competitive market, finding new ways of keeping search traffic at an all-time high was a top priority.

Solution

The industry leader teamed up with Bazaarvoice to leverage review content to drive natural search traffic by implementing SearchVoice Reviews, a comprehensive program of technologies and services that extends the reach and findability of review content to attract shoppers looking for authentic advice on products. More on SearchVoice Reviews and SearchVoice Answers can be found here

Results

SearchVoice Reviews has seen outstanding results.

	The site is seeing a 40% increase in daily search referrals, confirming the power of user-generated content with search engines. If properly formatted and tagged, user generated content, like reviews, can be included as top-ranked results in long-tail searches. This traffic is a new, additional source for attracting shoppers outside of traffic already driven by product pages.
	The site is seeing a 40% increase in daily search referrals, confirming the power of userThe number of daily click-throughs from SearchVoice Reviews to the main site is up more than 100% since launch.
	Page views per visit increased 63%.
	Time spent on site increased 68%.
	Bounce rate is down 16%. More visitors are staying (and shopping). A common problem in driving traffic is that visitors often leave after visiting only one page – this is called a bounce. SearchVoice Reviews offers visitors relevant reasons to stay, including context-sensitive top-rated and most-popular product lists. As a result, SearchVoice Reviews is helping gain and retain more traffic and reduce bounce rates.

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• Increasing sales

• Boden sees higher conversion from review-reading visitors
• Mistergooddeal's conversion surges 40%, time on site increases 24% with Ratings & Reviews
• The Answer Den drives orders, traffic, and sales results for PETCO.com
• Word of mouth increases sales for Zales
• User-generated content gives MotoSport a 21% incremental conversion increase
• Ratings & Reviews drive 116% conversion for Dutch retailer
• Ask & Answer attracts new users, increases conversion
• Omniture/Bazaarvoice help major online retailer uncover results
• Ratings and Reviews increase conversion rates on figleaves.com UK

• Driving multichannel marketing results

• Customer reviews drive 196% increase in paid search revenue for Office Depot
• Email with customer reviews drives 10% increase in conversion
• Customer reviews in email marketing campaigns drive sales

• Channel marketing for manufacturers and retailers

• By syndicating reviews to OfficeDepot.com, Kingston doubled

• Enhancing purchasing decisions

• Customer reviews drive higher intent to buy for Cars.com
• Paradox of choice

• Increasing loyalty, site stickiness

• Bath & Body Works' reviewers become more frequent customers
• Ratings and reviews increase time consumers spend on site
• Use Net Promoter scores to identify solid influencers
• SearchVoice Microsite drives organic customer acquisition
• Photo reviews drive conversion, enhance customer experience

• Driving operational improvements and cost savings

• Customer Q&A leads to 23% decrease in product returns
• Ask & Answer™ decreases product-related support costs
• High review volumes help decrease return rates
• philosophy drives new site traffic with Mother's Day campaign

• Increasing search metrics

• SearchVoice Microsite quickly increases natural search traffic
• "Sort by Rating" option drives conversion for Golfsmith

• Enhancing user experience with social navigation

• "Customer Favorites" categories drive sales
• Social navigation drives sales at PETCO.com