Bazaarvoice in the News

Among the new features that stores are trotting out this year to help shoppers decide what to buy: testimonials from other customers.

High street jeweller Goldsmiths is introducing user generated content (UGC) to its online shop by allowing customers to post ratings and reviews on the website.

Customer reviews are known to help engender trust among consumers, and can increase conversion rates for retailers. But what are the challenges?

Goldsmiths will introduce ratings and reviews to its web site in the new year.

Today’s interview is with Brant Barton, Co-Founder and Vice President of Business Development at Bazaarvoice.

Following up on the ad spending Brief on WOM Marketing, here's a more extensive report.

Online ratings and reviews provider Bazaarvoice recognised as one of the world’s top private technology companies based on business performance, strategy and innovation.

The majority of US consumers who write online reviews are motivated to do so by goodwill and positive sentiment.

Contrary to popular belief, consumers would rather make love, not war.

According to the results of a recent Bazaarvoice survey, marketing professionals should not be scared of incorporating user reviews online because the majority are positive.

High-definition televisions that score, on average, four or five stars in customer reviews convert online browsers into buyers 10 percent more often than other HD TVs, said Ravi Jariwala, spokesperson for Wal-Mart Stores' Walmart.com.

The vast majority of product reviews left by consumers on websites are positive, while most of the reviewers are motivated by the desire to help others make better purchase decisions.

Outdoor clothing brand Timberland has launched an interactive ratings and reviews website as part of its aim to drive sales and encourage customer loyalty.

The nation's stores are seeing the power of online customer reviews.

Outdoor fashion brand Timberland has launched ratings and reviews on its web site to encourage shoppers to share information about products, encourage loyalty and drive sales.

Timberland has launched ratings and reviews on its web site to encourage shoppers to share information about products, encourage loyalty and drive sales.

Now that consumers can create content of their own, marketers no longer control the message. If you can't lead the conversation, you'd better learn how to be part of it.

Advertising is a fairly simple science. Essentially, it's driven by a single economic principle: people are motivated to maximize value for themselves.

They're usually good.

Online retailers are failing to execute on many e-commerce basics, according to FutureNow's "2007 Retail Customer Experience Study."