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5/29/08
Hot Ticket in B-School: Bringing Life Values to Corporate Ethics
Stewart D. Friedman, a Wharton business professor, takes his message to Bazaarvoice, a company started by a former student. |
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05/23/08
Bazaarvoice and figleaves.com named European Retail
E-commerce solutions provider Bazaarvoice has been selected as a finalist in the Best Customer-Facing Technology category at the 2008 European Retail Solutions Awards |
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05/21/08
Ads versus the customer voice- who wins?
The oldest form of ‘advertising’ – word of mouth – sounds fresh, modern, and – more importantly – trustworthy and credible. Sam Decker shares how online brands are increasingly using their customers’ word of mouth to fuel traditional advertising. |
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05/19/08
UGC as the CFO's favored channel
The CFO usually has a louder voice during tough times, so when marketers talk in terms of OPEX scaling, the finance department perks up. |
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05/15/08
On-demand reviews application shines for web and TV jeweler JTV.com
When customers write reviews on Jewelry Television’s JTV.com, the retailer features the positive ones on its TV program and in e-mail promotions to drive up customer loyalty |
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05/08/08
Responsys partners with Bazaarvoice
E-mail marketing firm Responsys has joined social marketing services firm Bazaarvoice's Radius program. |
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05/07/08
Bazaarvoice Brings Partners Together
Integration of partner technologies aims to enhance all marketing operations with user-generated content. |
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05/08/08
Petco uses user-generated content to build on customer loyalty
Loyal customers often care enough about a brand to write positive reviews, which in turn can be used to engender consumer trust. |
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05/07/08
New features generate more sales at FootSmart.com
Benchmark Brands Inc. is reporting sharply higher web sales after implementing alternative payments and customer reviews. |
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05/07/08
Bazaarvoice helps integrate ratings and reviews with e-commerce systems
Radius program designed to speed adoption of social commerce by marketers, agencies, and technology vendors. |
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05/06/08
SLI Systems Joins Bazaarvoice Radius to Help Marketers Execute Integrated Social Commerce Strategies
Bazaarvoice Radius is a platform that enables eCommerce sites to develop partnerships to facilitate social media campaigns. |
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05/05/08
Endeca joins Bazaarvoice Radius to help multi-channel retailers execute integrated social commerce strategies
The extended partnership between the two companies is designed to accelerate next generation social commerce initiatives and is part of Endeca's collaborative focus on retail innovation. |
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05/05/08
SLI Systems Joins Bazaarvoice Radius to Help Marketers Execute Integrated Social Commerce Strategies
Integration of Learning Search and Bazaarvoice Extends the Reach of User-Generated Content to Increase Customer Engagement and Drive More Sales. |
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05/05/08
New Service Helps Clients Integrate UGC into Advertising
Bazaarvoice Radius launches |
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05/05/08
Bazaarvoice launches Radius
The program solidifies an ecosystem of partner companies that are certified to integrate with Bazaarvoice products. |
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05/03/08
European Retail Solutions 2008 shortlist announced
Just announced, the awards highlight the outstanding contribution technology has made at top retailers. |
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05/03/08
Bazaarvoice Touts Network of Compatible Vendors
Bazaarvoice announces network of e-commerce-related vendors whose technology integrates well with that of the company. |
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05/02/08
Think Your Marketing Is What's Driving Online Buzz? Think Again
Advertising and promotions, whether in traditional media or online, play only relatively small roles in driving consumers to post content about products and services. |
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05/01/08
How UGC Can Benefit CRM
Fostering online communities and embracing user-generated content can provide great value for CRM. |
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