http://www.certona.com/

Contact us to learn more

How Certona and Bazaarvoice Integrate

Resonance

• Resonance is a Web 2.0 optimization platform that automates behavioral and personalization targeting to match site visitors with products, content, ads and promotions for increased online conversions, average order values and revenues.
• Bazaarvoice Ratings and Reviews data is fed to the Resonance profiling engine and matched to the client's product catalog to deliver up to 18% uplift in direct revenue contribution from Resonance recommendations using ratings scores.
• Resonance can display the ratings stars of the products being recommended in real-time so that consumers see how others have rated these products, and this boosts response rates to the recommendations.
• Resonance can filter cross-sell, up-sell and other product recommendations based on the ratings of products, such as "recommend products with 4 or 5 stars," which boosts response rates and optimizes average order value, basket size, purchase frequency and retention as well as our overall consumer experience.

Who is Certona?

Certona Corporation is the creator of Resonance®, a Web 2.0 optimization and personalization platform that automates a company’s ability to provide relevant, individualized products and content in real-time that calls visitors to an online sales or other marketing-related action. The “self-optimizing” system is powered by a sophisticated neural networks engine to deliver real-time product, content, and promotional offers to multiple channels – web, email, call center, point-of-sale, social networks, RSS and mobile.  Clients are up and running in less than a month and include some of the most recognized online and multi-channel retail brands across all popular verticals.