Optimise User-Generated Content to Boost Conversion
Gathering user-generated content is only the beginning. When you amplify your customer’s voice online, you help other shoppers learn from your best customers. Our partners help you maximise the use of user-generated content so you can increase conversions.
Site Search and Navigation
Integrating customer reviews with site search and navigation helps your customers find the products that others liked best. Our clients often find that visitors sort products by rating more than any other category.
How you benefit:
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Post ratings and number of reviews in line with product content, so visitors can readily see what other customers thought of the product
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Sort by top ratings and number of reviews, so visitors can find the most popular products quickly, and those top-rated products sell more quickly
All of this adds up to increased conversions, loyal customers, and fewer product returns.
Bazaarvoice has active partnerships with these industry-leading site search and navigation providers:
Email Marketing
Incorporating user-generated content into your email marketing programs can significantly increase email open, click-through, and conversion rates, driving more revenue from every email you send.
How you benefit:
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Drive customer engagement and increase review volume with post-purchase review solicitation emails
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Encourage repeat visits, purchases, and reviews with “Thank You” emails to reviewers
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Generate consistent email sales by marketing customers’ top rated products
Bazaarvoice partners with the following industry-leading email marketing providers:
Web Analytics
Make the most of your user-generated content by carefully and accurately measuring the specific results it brings to your business.
How you benefit:
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Understand the impact of user-generated content on product conversions
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Pinpoint underperforming products to prevent customer dissatisfaction
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Measure how user-generated content effects return rates and other customer activities
Bazaarvoice partners with the following industry-leading web analytics providers:
Testing and Optimisation
Once user-generated content lives on your site, there are dozens of ways to test how this content drives more business.
How you benefit:
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Identify the content that drives the highest click-through rates
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Learn which type of user-generated content works best with different audiences
Bazaarvoice partners with the following industry-leading testing and optimization providers:
Personalisation and Recommendation
Personalising the online buying process and making recommendations can increase conversion, site loyalty and upselling.
How you benefit:
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Show in-line ratings and number of reviews in recommendation windows
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Use review data as input for a recommendation engine’s algorithm
Bazaarvoice partners with these industry-leading personalisation and recommendation providers:
Loyalty and Viral Marketing
Brand advocates are your best types of customers. They’re the ones who not only buy your products, but tell their friends – and the world – how much they love you.
How you benefit:
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Establish a productive and measurable viral marketing channel
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Leverage the marketing power and influence of consumer social networks
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Use user-generated content to generate new customers, leads, and brand influencers
Bazaarvoice has active partnerships with these industry-leading loyalty and viral marketing providers:
Customer Experience
Enhancing and improving your customer’s experience online drives more sales and greater satisfaction.
How you benefit:
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Create rich interactions throughout the online shopping lifecycle, from browsing to buying
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Gather information about shoppers to gain insight into how different types of customers use your site
Bazaarvoice has active partnerships with these industry-leading customer experience providers:
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