Bazaarvoice Offers Free Webinar for Marketers on How to Effectively Engage Your Brand Advocates

Bazaarvoice to Share Real-World Data and Insight on How to Ensure Your Most Influential Customers Spread Positive Word of Mouth about Your Brand

Austin, TX – March 7, 2007 –Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced a webinar to help marketers effectively leverage their brand advocates and maximize their influence at every customer touch point. The free presentation, "Buying Habits of Brand Advocates and How Marketers Can Effectively Engage Them" will take place on Monday, March 12 from 3:00 - 4:00 p.m. Central Time. To enroll, please visit https://yahoo.webex.com/yahoo/j.php?ED=92359767&RG=1

“The brand advocate has emerged as a particularly valuable and trusted source of advice in online communities,” said Brett Hurt, founder and CEO of Bazaarvoice. “More than half of advocates write about their purchases online and have a huge impact on the buying decisions of other shoppers. Successful marketing requires understanding and engaging advocates in all word-of-mouth marketing efforts, and this webinar should help marketers achieve this goal.”

The ground-breaking webinar will present new findings on the buying habits of brand advocates - your most influential customers - and share practical strategies for increasing the likelihood that they will continue to spread positive word of mouth. Webinar attendees will learn how to fully engage advocates in the website experience, and understand how this positively impacts sales and customer retention. Bazaarvoice will also share forward-thinking marketing strategies that leverage customer-generated content.

About Bazaarvoice
Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company’s brand and customer experience. The company’s flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like Bass Pro Shops, CompUSA, Overstock.com, Macy’s, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious process of community management. Bazaarvoice was named Marketing Innovation of the Year in the 2006 ClickZ Marketing Excellence Awards and received a “Red Herring 100 North America” award by Red Herring magazine. For more information, please visit the company’s website at www.bazaarvoice.com or email .

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