Figleaves.com Launches Ratings and Reviews from Bazaarvoice on UK and US Retail Sites

The world's leading online retailer of branded intimate apparel adds customer-generated review content to help shoppers make the best purchase choice based on fit, comfort, value, and style

Austin, TX – April 16, 2007 – Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced that figleaves.com has implemented ratings and reviews on its US and UK websites.

“Bazaarvoice offers a fast and strategic way to put our most influential customers at the center of the online shopping experience to benefit all site visitors,” said figleaves.com’s Online Merchandizing Director Catherine Hewison. “Shoppers will be able to make the best choice about what is right for them, and we’ll be able to apply this wisdom towards our own marketing and merchandising efforts in both markets.”

“Bazaarvoice is committed to powering our clients’ success with consumer-generated content and word of mouth marketing,” said Brett Hurt, founder and CEO of Bazaarvoice. “We are building a strong history of innovation to meet apparel retailers’ unique requirements, and a vast array of tools and resources to support clients in the European and US markets. We are very pleased to announce figleaves.com as our first multinational reviews client and look forward to helping them fully leverage the power of customer ratings and reviews.”

Bazaarvoice provides a risk-free way to incorporate ratings and reviews into the eCommerce experience through the industry’s most customizable technology, meticulous content moderation, and seamless integration with over 30 leading eCommerce partners. Bazaarvoice amplifies the business impact of ratings and reviews through advanced analytics and branded content syndication to the world’s largest comparison shopping sites, increasing search engine visibility and improving overall conversion rates. The solution delivers retail clients:

• Industry's Most Complete Customization: A fully customizable white label solution that blends seamlessly with the retailer's brand, customer authentication, and user experience. Plus, custom integration available with over 30 eCommerce leaders in site search and navigation, email marketing, Web analytics, and personalization and recommendations.
• Industry's Most Advanced Analytics: Actionable analysis of customer review content and trends drives greater impact from word of mouth.
• Dedicated Client Services: Personalized account management and support, and on-going sharing of new promotional techniques and best practices.
• Open Syndication Platform: Extend the business impact of customer-to-customer conversations by extending review content beyond the web site to attract new customers.

About figleaves.com
figleaves.com carries 170 brands of lingerie, swimwear, sleepwear and hosiery for women and men. It covers a huge variety of sizes and price points, catering for a wide customer base.

About Bazaarvoice
Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company’s brand and customer experience. The company’s flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like Bass Pro Shops, CompUSA, Overstock.com, Macy’s, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious process of community management. Bazaarvoice was named Marketing Innovation of the Year in the 2006 ClickZ Marketing Excellence Awards and received a “Red Herring 100 North America” award by Red Herring magazine. For more information, please visit the company’s website at www.bazaarvoice.com or email .

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