DelightfulDeliveries.com Ranks Customer Feedback High When it Comes to Merchandising with Mercado

America's Number 1 Online Gift Basket Retailer Integrates Bazaarvoice with Mercado - Adding Ratings and Reviews to their Merchandising Mix

Pleasanton, CA,– April 18, 2007 –  Mercado Software, a leading provider of e-commerce search and merchandising solutions, today announced that leading online gift retailer Delightful Deliveries (www.delightfuldeliveries.com) has fully integrated the Bazaarvoice ratings and reviews solution into their Mercado searchandising environment.

Since its launch in 1997, Delightful Deliveries.com has quickly established itself as one of the premiere Internet Gift Retailers. Today, Delightful Deliveries does $6.5 million in sales and was #445 in the 2006 Internet Retailer Top 500 Guide to Retail Web Sites.

“We see ratings and reviews as a natural fit for our products, and the integration of these metrics with search and merchandising gives us a distinct advantage over the competition,” said Delightful Deliveries President & CEO Eric Lituchy. “We’ve had great success with Mercado over the past 18 months, and now we’re making gift-seeking even easier and richer for our customers.”  

According to Lituchy, “With the Mercado/Bazaarvoice integration we’re making search and navigation results more meaningful – offering our customers the ability to refine choices based on whether products, such as gift baskets or baked goods, have achieved 4 or 5 star ratings from recipients of gifts purchased on our site.”

“Searchandising is the perfect application to take advantage of customer feedback,” according to Brett Hurt, Founder and CEO of Bazaarvoice. “As more and more retailers provide a forum for their customers to review and rank the products they sell, it makes perfect sense that search results and merchandising tactics reflect this activity. These are metrics that will be increasingly critical to online consumers as they evaluate products, and Mercado clearly recognizes this need.”

“In addition to attributes such as brand and price, customer feedback now serves as important buying-decision criteria, and we’re embracing this trend fully by integrating it into navigation and Metrics Driven Merchandising,” said Corey Leibow, CEO of Mercado Software. “Our partnership with Bazaarvoice underscores the importance of user generated content (UGC) to searchandising and brings real and immediate business value to retailers. We look forward to our continued work with Bazaarvoice and expect to see many more successful joint projects this year.”

About Mercado Software
Mercado is the leading e-commerce search & merchandising solution specialist for multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears Holdings Corp., Guess?, Inc., Williams-Sonoma Inc., OfficeMax, Macy's, ShopNBC, Delightful Deliveries, and Organize.com are some of the companies benefiting from Mercado’s solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.

About Delightful Deliveries
DelightfulDeliveries.com started in 1997 and has quickly established itself as one of the premiere Internet Gift Retailers. Our mission is "To bring great products to gift givers, while providing world-class service." You will always find our gift delivery efficient and always timely. Delightful Deliveries features Mrs. Fields®, Shari’s Berries®, Ghirardelli Chocolate® and over 1500 delicious gifts. For more information about Delightful Deliveries, please visit www.delightfuldeliveries.com or call (877)442-6333.

About Bazaarvoice
Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company’s brand and customer experience. The company’s flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like Bass Pro Shops, CompUSA, Overstock.com, Macy’s, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious process of community management. Bazaarvoice was named Marketing Innovation of the Year in the 2006 ClickZ Marketing Excellence Awards and received a “Red Herring 100 North America” award by Red Herring magazine. For more information, please visit the company’s website at www.bazaarvoice.com or email .

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