Bazaarvoice Wins Red Herring 100 Award

Annual List Recognizes the 100 Private Firms in North America Driving the Future of Technology

Austin, TX – May 22, 2006 – Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced that it has been selected as a winner of the “Red Herring 100 North America” award by Red Herring magazine. This annual list, available at www.redherring.com, picks out the 100 privately held companies in North America that play a leading role in innovating the technology business.

Red Herring’s editorial staff evaluated more than 1,000 submission and nominations for the prestigious award. Bazaarvoice was selected as a winner through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

“With venture capital flowing again, we’re seeing a lot of innovative new companies taking on the established players with disruptive technologies and innovative business plans,” said Joel Dreyfuss, Editor-in-Chief of Red Herring. “The Red Herring 100 North America companies, among them Bazaarvoice, are pushing and breaking the boundaries of the technology business and we are excited to report on their success stories.”

Launched in February 2006, Bazaarvoice offers a hosted and fully managed solution for on-site customer ratings and reviews. With Bazaarvoice, online businesses can empower their customers to connect with and influence each other to make more informed and rewarding purchase decisions, without delving into complex IT work or the laborious process of community management.

The Bazaarvoice solution is the first to combine outsourced technology, community management services, analytics, and syndication to help clients harness and encourage word of mouth marketing, and bring it closer to their brand and customer experience. Bazaarvoice clients such as CompUSA, PETCO, and Overstock.com are already realizing higher conversions; improved average order value; increased customer acquisition through search engines; and merchandising insights by integrating customer reviews into their businesses online.

“Bazaarvoice allows businesses to place the voices of their most influential customers at the center of the shopping experience,” said Brett Hurt, founder and CEO of Bazaarvoice. “Our clients are achieving phenomenal sales and marketing success from fostering authentic and credible customer conversations online. We’re honored to be recognized by Red Herring for helping eCommerce companies transform word of mouth into solid business practice.”

“Red Herring 100 North America” Award
Red Herring’s lists of top private companies are an important part of the renowned magazine’s tradition of identifying new and innovative technology firms and entrepreneurs. Companies like Google and eBay were spotted in their early days by Red Herring editors as some that would change the way we live and work. Red Herring 100 North America companies are at the forefront of the technologies that are changing our lives in profound ways.

Red Herring Spring 2006 Conference
To honor the Red Herring 100 companies, Red Herring has invited their CEOs and founders to present at its Red Herring Spring 2006 conference, a forum for technology’s most exciting companies, and to share their insights on the future of innovation and the entrepreneurial journey. Scheduled to take place May 23-25 at the Hyatt Regency Hotel in Monterey, this intimate, invitation-only conference will explore “The Pursuit of Disruption” and how it spawns unexpected opportunities, novel alliances, and great success stories. More information is available online at www.herringevents.com/rhspring06.

About Bazaarvoice
Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company’s brand and customer experience. The company’s flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their web sites. With Bazaarvoice, online brands can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like CompUSA, Golfsmith, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious process of community management. For more information, please visit the company’s web site at www.bazaarvoice.com or email .

About Red Herring Magazine
Red Herring magazine is a sophisticated insider's guide to the business of technology, featuring unparalleled insights on the emerging technologies driving the economy, from the Internet to wireless communications and digital entertainment. Red Herring's journalists report on how innovation and entrepreneurship are transforming business and how the business of technology is transforming the world, providing readers with a deep understanding of venture capital and capital markets. Recognized as an essential resource in today's fast-changing business world, Red Herring gets the right answers before anyone else even thinks to ask the questions. More information on Red Herring is available on the Internet at www.redherring.com.

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