Bazaarvoice Enhances the Online Consumer Buying Experience for Toshiba Customers with Ratings & Reviews Solution

Shoppers will be able to read & share authentic opinions on Toshiba notebook computers, Tablet PCs, projectors, and portable and wireless accessories

Austin, TX – May 29, 2007 – Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced the launch of customer ratings and reviews at www.toshibadirect.com. Consumers will now be able to share insight, opinions, and advice on Toshiba’s line of award-winning notebook computers, as well as a wide selection of portable and wireless accessories, Tablet PCs and projectors. ToshibaDirect.com offers products for home, home offices, small businesses, medium/large businesses, and education/government.

“Toshiba prides itself on providing consumers with an enhanced buying experience,” said Jeff Barney, vice president of marketing, Digital Products Division, Toshiba America Information Systems, Inc. “Bazaarvoice makes it possible for us to better serve our prospective and existing customers, by providing immediate access to both customer reviews and ratings so they can make the best possible purchasing decision.”

Toshiba customers can share their personal reviews of any product available on ToshibaDirect.com. All products can be assigned an overall rating ranging from 5 stars (excellent) to 1 star (poor) while select products can be rated on additional product dimensions such as features, performance, battery life, and price-value. Ratings and review content can be viewed on each product detail page, and Toshiba plans to make them available through search results, as well as computer and accessory comparisons.

“Toshiba understands the important role user-generated content plays in helping consumers make better purchasing decisions,” said Brett Hurt, Bazaarvoice founder and CEO. “By integrating the customer voice into the eCommerce experience, Toshiba is assisting online consumers by providing them with the information necessary to make a more informed and rewarding purchase.”
 
Bazaarvoice provides a risk-free way to incorporate ratings and reviews into the eCommerce experience through the industry’s most customizable technology, reliable and accurate content moderation, and seamless integration with over 30 leading eCommerce partners. Bazaarvoice amplifies the business impact of ratings and reviews through advanced analytics and client-branded content syndication to the world’s largest comparison shopping sites, increasing search engine visibility and improving overall conversion rates. The solution delivers retail clients:

• Completely Customizable Implementation: A fully customizable white label solution that blends seamlessly with the retailer’s brand and customer experience. Custom integration is available with over 30 eCommerce leaders in site search and navigation, email marketing, and personalization and recommendations.
• Industry’s Most Advanced Analytics: Actionable analysis of review content and trends drives greater impact from word of mouth.
• Dedicated Client Services: Personalized account management and support combined with continual development of new promotional techniques and best practices.
• Open Syndication Platform: Extend the business impact of customer-to-customer conversations by displaying review content across the Bazaarvoice syndication network of shopping comparison sites, such as MSN, Shop.com, and PriceRunner.com, to attract new customers.

About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews and Ask & Answer deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.

Bazaarvoice was named a Red Herring Top 100 company in 2006 and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 90 eCommerce leaders including Bass Pro Shops, Dell, Macy’s, Overstock.com, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company’s Web site at www.bazaarvoice.com or email .

Download This Press Release (PDF)
Download This Press Release (Word)