Bazaarvoice and Andy Sernovitz Offer Webinar on How to Implement Measurable Word of Mouth Marketing

One-hour session provides insider's view and practical tips on using consumer-generated content and word of mouth marketing to build your business

Austin, TX– July 12, 2007 –Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced a webinar to help marketers use consumer-generated content and word of mouth marketing to promote brands and products. The free presentation, Word of Mouth: Joining the Movement to Measurably Improve Your Business, brings together word of mouth expert Andy Sernovitz and Bazaarvoice founder and CEO Brett Hurt to explore the latest trends, tactics, and strategies in the word of mouth marketing field. Registration for the session, which takes place on Tuesday, July 17 from 1:00 – 2:00 pm CT, is open at https://www.gotomeeting.com/register/818611964.

In this webinar, Sernovitz and Hurt will offer advice for making word of mouth part of the corporate philosophy, as well as ideas for launching specific word of mouth marketing practices that deliver results for different types of businesses. They will also show marketers how to harness the power of consumer-generated content to more effectively connect with today’s consumers.

“Word of mouth marketing is the most impactful, effective, and ethical way to promote your company,” said Sernovitz. “I’m thrilled to team up with Bazaarvoice to give marketers a range of practical strategies and ideas for implementing a successful – and measurable – word of mouth marketing program today.”

Sernovitz is a 16-year veteran of the ecommerce business and the guru of word of mouth marketing. He is the founding CEO of the Word of Mouth Marketing Association and author of the acclaimed book Word of Mouth Marketing: How Smart Companies Get People Talking (www.wordofmouthbook.com). He also authors a blog on word of mouth marketing, ethics, common-sense business and entrepreneurship (www.damniwish.com), and teaches word of mouth at Northwestern University.

“All marketers today need a solid understanding of the trends in gathering and using consumer-generated content,” said Hurt. “This webinar gives them the tools they need to successfully implement word of mouth strategies, which are increasingly crucial as traditional marketing and advertising fail to reach consumers.”

About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews and Ask & Answer deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.

Bazaarvoice was named a Red Herring Top 100 company in 2006 and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 90 eCommerce leaders including Bass Pro Shops, Dell, Macy’s, Overstock.com, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company’s Web site at www.bazaarvoice.com or email .

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