Bazaarvoice Offers Webinar on Boosting Natural Search Traffic Through Consumer-Generated Content

Free one-hour presentation provides proven strategies, case studies and best practices for using review content to drive sales across the long tail of search

Austin, TX– August 24, 2007 –Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced a free webinar to help marketers use consumer-generated review content to drive more traffic and sales from natural search. Boosting Natural Search Traffic Through Consumer-Generated Content provides practical tips and tactics for improving the indexing and performance of review content in the long tail of search, as well as case studies from leading retailers who have successfully used the Bazaarvoice approach to search engine optimization. Registration for the presentation, which takes place on Wednesday, August 29 from 1:00 – 2:00 pm CDT, is open at https://www.gotomeeting.com/register/513013753.

“More than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision,” said Sam Decker, Bazaarvoice CMO. “By effectively exposing consumer-generated content to the search engines, marketers can quickly achieve a tremendous boost in natural search traffic and conversion rates. Webinar participants will walk away with a clear understanding of how to increase conversion rates and achieve higher average order values.”

The webinar will be hosted by Bazaarvoice product manager Jeff Watts, a veteran search engine strategist who advises Bazaarvoice’s 100-plus clients on the use of reviews in driving more sales from natural search. Prior to joining Bazaarvoice, Watts directed the web search and community operations at National Instruments. 

About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews and Ask & Answer deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.

Bazaarvoice was named a Red Herring Top 100 company in 2006 and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 90 eCommerce leaders including Bass Pro Shops, Dell, Macy’s, Overstock.com, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company’s Web site at www.bazaarvoice.com or email .

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