Smart SEO

Get more traffic from Google and Bing.

Traditional search engine optimisation (SEO) tactics, like keyword targeting, code optimisation, and link building are no longer sufficient to achieve and sustain top rankings in Google and Bing. Fresh, in-line content is now required.

Reviews, questions, answers, and other forms of customer-written content are the best and most efficient way to increase the freshness of your website. Our Smart SEO solutions easily integrate into your website in the places where freshness matters most.

Smart SEO for fresh, in-line content on product pages.

Add the right amount of search-friendly customer content to product pages to inoculate them against search engine boredom. Fresh, product-related social content piques Google and Bing’s interests, improving search engine ranking and expanding keyword reach.

Smart SEO for Interactive Archive pages.

Most brand sites only show six to eight reviews on product pages. Employ the Smart SEO Interactive Archive to create new pages at top-level domain URLs, exposing 100% of your customer content to Google and Bing.

Smart SEO to target reviews-focused keywords.

An unbelievable amount of user searches follow the pattern, “product/service + reviews.” Smart SEO creates new, review-rich pages that target this common keyword pattern on your main site.

Smart SEO for category-level questions.

Add fresh and insightful community Q&A to both category and product pages to attract Google and Bing’s attention. This leads to better search engine rankings and improved conversion rates.

We’ve helped some of the world’s largest brands turn social media into social commerce. Let us help you.

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White Paper

The Conversation Index

Brands that lead, capture, and analyze customer conversations develop a deeper understanding of what they must do to meet and exceed expectations and become truly customer-centric enterprises. In serving over 220 billion pieces of user-generated content (and counting), Bazaarvoice has collected massive amounts of customer data across hundreds of clients in many industries, allowing for a uniquely holistic view of consumers and their use of user-generated content (UGC).

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Put your brand where customers are

SocialConnect™

Engage where your customers are.

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Know precisely what your customers want

Customer Intelligence

Know the why behind the buy.

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