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Learn MoreThe world of social commerce is evolving rapidly. Stay on top of the latest viewpoints from today’s most influential thought leaders, as well as the latest research, trends, and best practices.
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As an online retailer specialising in luxury watches, Ashford.com relies heavily on customer reviews to influence potential buyers. That’s because buying a watch — unlike buying a camera or a PC, for example — is a highly emotional and exciting purchase. The buyer’s behaviour is influenced far less by specs and statistics than by the feelings associated with the product.
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