Are European CMOs "Playing it Safe" with Social Media?

Do European CMOs view social as a fad? How are social programs measured at top European companies? Are companies realising the full value of customer feedback? 

To find out, Bazaarvoice and the CMO Exchange surveyed senior marketers in retail, manufacturing, financial services, and travel. Based on the survey findings, Bazaarvoice has developed recommendations to guide brands in extracting the most value from their social efforts. 

Our CMO Erin Nelson released the survey results during her keynote at the CMO Exchange in London on 11 July 2011. 

Download this benchmark C-level study to learn:

• how European CMOs plan to integrate social media into their organisations
• how to uncover the barriers preventing your brand from building an integrated social strategy
• how to extract the true ROI of social media