Summit Europe 2011: Gavin Sathianathan, Facebook

The internet is changing from an information web to a social web, from the wisdom of crowds to the wisdom of friends. Increasingly, our web experience is less about looking for information, and more about learning from the people around us. This creates unprecedented new opportunities to connect with your customers online in ways previously only possible when a person walked into your store or touched your product for the first time. Facebook's Gavin Sathianathan will talk through this transformation and how to become an active participant.

Click here to see Gavin Sathianathan's PDF presentation