Summit Europe 2011: Jonathon Brown, John Lewis

Retail brand John Lewis is renowned for the exceptional service and expertise of its in-store partners. As a multichannel retailer, the company recognizes the importance of expanding this level of service – a differentiator for the brand – consistently across all channels. By embracing social media, the retailer harnesses the shared expertise of in-store partners and customers alike, bringing a superior customer experience to its online channel.

Click here to see Jonathon Brown's PDF presentation