Summit Europe 2011: Michael Buck, Dell

Capturing information about customers is fundamental for the success of every business. How will social media change CRM? Hear real-world cases – with measurable successes – of social media use at Dell, a leader in social business integration. See how to successfully integrate social within a corporation, and how connecting with customers influences corporate culture and decision-making processes to help both brands and consumers win.

Click here to see Michael Buck's PDF presentation