Talking to Strangers: Millennials Trust People over Brands
Tuesday, February 14, 2012
By 2017, Millennials – currently in their mid-teens to mid-30s – will have more spending power than any generation. Their reliance on social disrupts all areas of business. They’re constantly connected, endlessly curious about what others are doing, and it flows right into how they shop.
As early social media adopters, they often understand social better than the brands trying to reach them. So Millennials make their own rules of commerce – and it’s time for brands to catch up – or perish.
Our new research about Millennials reveals:





