Building your social strategy and prioritising the coming year

Social is rapidly evolving, faster than most organisations can keep up. How do brands plan for the coming years, when customer expectations change in a matter of months? How do you set up your social organisation to scale with the growing massive conversation? And as more consumers share more opinions in even more places, how do brands pull meaningful insights from their feedback to drive innovation?

Technology is only part of the social solution. Companies must act now to structure their businesses around gathering and learning from customer feedback. In this free webinar, leading analyst and social strategist Jeremiah Owyang takes you through frameworks that help you organise your business for success – because planning is the first step.

In this webinar, Industry Analyst Jeremiah Owyang will share:

• How to organise your business to gather and act on customer insights and avoid coming the social media help desk
• How socially advanced your business is, and where to invest next for bigger future returns
• How to scalably integrate relevant discussions at every phase of the customer lifecycle
• The first organisational steps your business must take this year to build a foundation for your cross-channel social strategy