Welcome to the Era of Agile Commerce
Thursday, July 7, 2011
Customers today don’t shop in "channels." They interact with brands across multiple touchpoints – in stores, online, via phone, on social media, on mobile devices – and expect a consistent and personalised brand experience throughout. To succeed in this era of agile commerce companies must focus on how consumers interact with every touchpoint in the customer lifecycle and derive the most value from each interaction.
Forrester Research Inc. Principal Analyst, Brian Walker, will share:
- How to increase sales, reduce operating costs, and increase profitability using an agile commerce model
- How to integrate customer insights into every touchpoint to create a consistent, integrated customer experience
- Which technologies organisations should invest in to attract, serve, and support customers
Sponsored by Monetate and Bazaarvoice.
About Monetate:
Monetate is the leading independent provider of testing, targeting, and personalization for websites. Monetate makes it quick and easy for marketers to test and target product pitches and eCommerce features so companies like QVC and Urban Outfitters can make the most of their marketing dollars and optimize their website investments.
