Attract those hard-to-reach searchers

with a microsite you never have to touch

Every product reviewed and answered question has its own review or answer landing page. The content on these pages naturally increase the natural search results for your site — it’s a huge benefit of user-generated content. Upgrading to SearchVoice Answers or SearchVoice Reviews — microsites that combine all Q&A or review content — on your site expands the universe of these results and gets new visitors engaged within weeks of launch.

The SearchVoice solutions create single pages where customers can find all the reviews or questions and answers across all your product categories. The page fits perfectly with your site look and feel, and lets customers search based on “top rated” and “most popular” products.

But what’s really exciting about SearchVoice Reviews and SearchVoice Answers is how they use the customer voice to dramatically increase search results for your site. The solution is designed to improve your business by attracting even more visitors and converting those visitors to purchasers by providing multiple relevant and compelling navigation options on each page. In short, user-generated content drives more sales than product copy, and the Microsite gives visitors access to all this content – and links to your offerings – in one place.

Some of our clients have seen double digit increases in important metrics in as little as month by upgrading to the SearchVoice Reviews...

• Page views per visit are up 63%
• Time spent on site per visit is up 68%
• Bounce rate (single page visits) is down 16%
• 40% increase in the number of daily search referrals

Speak the searchers' language

What’s more, user-generated content attracts searchers by using their own language. For example, as a product marketer, you have to call your portable computer a “notebook,” but most users will call it a “laptop” when they review it, so searchers will find information about your “laptop” because that’s what other “people like them” called it.

The SearchVoice solution enables you to…

• Attract even more visitors than review or answer landing pages alone by implementing additional SEO strategies
• Convert more visitors to purchase by providing several relevant and compelling navigation options on each page
• Capture the real language that customers use to review and search for your products

In short, SearchVoice Answers and SearchVoice Reviews help amplify your natural search results using your customer-created content.

Better yet, you don’t have to do a thing. We take care of every detail, and can have your microsite up and running in a flash.

• The SearchVoice solution helps your customers market for you.

• Call us at +44 (0)203 178 5763 or email europe@bazaarvoice.co.uk to get started.