As your trusted platform for social marketing, we work to stay three steps ahead of what's happening right now. In this session, we'll explore what's next for the social web and the social technology trends that will impact you. You'll also take a journey through recent and upcoming advancements of the Bazaarvoice platform that keep you ahead of the market, helping you bring your customers to the heart of your brand.

The internet is changing from an information web to a social web, from the wisdom of crowds to the wisdom of friends. Increasingly, our web experience is less about looking for information, and more about learning from the people around us. This creates unprecedented new opportunities to connect with your customers online in ways previously only possible when a person walked into your store or touched your product for the first time. Facebook's Gavin Sathianathan will talk through this transformation and how to become an active participant.

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Social. Mobile. Open. Cloud. There's a new generation out there, using new tools in new ways. It affects all of us. What should we do? As the Chief Scientist for Salesforce.com, JP Rangaswami has insight into the impact the digital society has on how we communicate, collaborate, and shop.

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After the award presentation, join our sponsors during lunch as they share results-driven case studies.

13:00
Amplify Customer Engagement Across Channels
Today's consumers have more options and higher expectations than ever before when it comes to how they interact with companies. They embrace digital channels like mobile, social, email, display and the web, creating an incredible opportunity for marketers to drive ROI from every channel. Mothercare Plc's Amy Butterworth and Responsys' Jon Stanesby share how Mothercare and Early Learning Centre combine social commerce capabilities with best-in-class email and cross-channel marketing. Success includes keeping it relevant and providing a seamless customer experience across all channels.

13:30
Halfords: An Email Marketing Lifecycle Explored
eCircle's Adam Bennington shares how Halfords partners with eCircle to manage their customers' individual digital lifecycles. Halfords have developed a complex series of automated processes to ensure that each customer journey is tailored to the individual and whether an acquisition email, retargeting message or simply maintaining the social engagement – always keeping the voice one-to-one.

Retail brand John Lewis is renowned for the exceptional service and expertise of its in-store partners. As a multichannel retailer, the company recognizes the importance of expanding this level of service – a differentiator for the brand – consistently across all channels. By embracing social media, the retailer harnesses the shared expertise of in-store partners and customers alike, bringing a superior customer experience to its online channel.

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At 3M, user-generated content lives at the core of their shopper engagement strategy, fully integrated with social media campaigns, mobile campaigns, digital coupons, and on-line search and display ads. This consumer content improves digital merchandising and sales conversion for 3M brands at key retailers, and the company continues to expand these capabilities in several countries, globally.

Beyond sales, customer opinions and stories fuel 3M's product innovation, which is key to their company objective of driving profitable growth. The authentic reviews that 3M brands like Post-it®, Scotch™, Command™, Scotch-Brite™, ACE™, Futuro™, and Filtrete™ collect keep marketers and lab researchers close to their consumers, and empower them with valuable insights in developing what's next for the brand. You'll see how 3M brands use Customer Intelligence to drive innovation across the business, and creatively leverage user reviews to remain one step ahead of the competition.

View the recording of this session here.