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Wednesday’s sessions will focus on putting the big ideas from the previous day into practice. Real world case studies will illustrate how innovative brands are driving their businesses with social. Interactive sessions will allow for hands-on discussion among speakers and attendees.

8:00 AM Registration and Breakfast

We’ve got everything you need to get re-energized after Tuesday’s after party. Join us for tea, coffee, and bacon rolls, and share your stories from the party at Amber.
9:00 AM Keynote: Building Your Social Strategy: Prioritising the Coming Year

While social continues to rapidly evolve, how do brands plan for the coming year or two? What trends will (or should) guide you? Most important: as things continue to change, how do you know where to focus? Leading analyst Jeremiah Owyang guides you in building a social strategy that helps your brand make the most of what’s here now and what’s next.

View the recording of this session here.
Jeremiah Owyang Social technology and interactive marketing expert
9:45 AM Keynote: Information is Beautiful

In an age of high-speed living, big data, and info overload, visualized information has incredible potential to help us quickly understand, navigate and find meaning in complex world.

The use of infographics, data visualisations and information design is a rising trend across many disciplines: science, design, journalism and web. At the same time, daily exposure to the web is creating a information design-literate population who demand their information in visual form.

London-based author, David McCandless is a leading figure in the new art of information visualisation. A data-journalist, designer and writer, he works across print, advertising, TV and web. His blog and best-selling book, Information Is Beautiful, champions the use of infographics and data visualisations to explore new directions for journalism and design - and to discover new stories in the seas of data swamping and surrounding us.

In this talk, he will share his passion for the exciting potential of this merging of design, information, text and story. And unveil some of the interesting, unexpected and sometimes magical things that happen when you visualise data, knowledge and ideas.

View the recording of this session here.
David McCandless Writer & visual data journalist
10:30 AM Best in Class Award Presentation / Networking Break

After the award presentation, head to the Innovation Café for a live demo with our product specialists.

You can view all of the Summit Awards categories and nominate your company on the Awards page.
Mark Riggs Chief Client Officer, Bazaarvoice
11:10 AM Interactive Panel A: Marketing and the "Fifth P" – People

As a marketer, the most amazing currency you have is your customers’ engagement with your brand. The insights you gain alone are worth their weight in gold. So, how do brands spend this currency wisely? It takes commitment across the organization, strategic planning, integration across multiple media, and support from the top of the company. See exactly how some of the world’s strongest brands engage their customers to drive brand value.

*Breakout room: Porter Tun. This session runs simultaneously with other interactive panels.
Erin Nelson Chief Marketing Officer, Bazaarvoice
Jenny Ashmore Global Marketing Capability Officer, Mars Europe
Gabor Dani Global Head of Strategy, Reseach & Advertising, ING Direct
Sue MacMillan Head of Direct, Hobbs
11:15 AM Interactive Panel B: Building your Business around your Customers

Customer insights can fuel innovation and operational changes like never before. Hear how leading companies have transformed their business with new marketing, merchandising, and product development strategies based on authentic customer feedback.

*Breakout room: Queens Vault. This session runs simultaneously with other interactive panels.

Delphine Remy-Boutang WW Digital, Social Media Marketing Manager, IBM
Jeremiah Owyang Social technology and interactive marketing expert
Christian Kraus Head of Social Media, Conrad Electronic
Rebecca Leng Customer Communications Manager, John Lewis
11:20 AM Interactive Panel C: The Network Effect

Once you have a working program, you'll want to maximize the value of the content your customers create. Learn best practices for getting more out of your customer feedback by integrating across every customer touchpoint – online, in stores, on social networks, via mobile, and more.

*Breakout room: James Watt. This session runs simultaneously with other interactive panels.
Max Sydenham Digital Content Manager, Buyagift
Ab Polspoel Brand Manager, Touring
Miika Malinen Director of E-Commerce, Hong Kong Express
Clint Fischerstrom Web Manager, Phone House Sweden
12:10 PM Networking Lunch

Join us for lunch in the sponsor areas to network with other attendees and your Bazaarvoice staff. You can schedule meetings with other attendees in advance through the Summit registration system.
1:40 PM Interactive Panel A: Marketing and the "Fifth P" – People

As a marketer, the most amazing currency you have is your customers’ engagement with your brand. The insights you gain alone are worth their weight in gold. So, how do brands spend this currency wisely? It takes commitment across the organization, strategic planning, integration across multiple media, and support from the top of the company. See exactly how some of the world’s strongest brands engage their customers to drive brand value.

*Breakout room: Porter Tun. This session runs simultaneously with other interactive panels.
Erin Nelson Chief Marketing Officer, Bazaarvoice
Jenny Ashmore Global Marketing Capability Officer, Mars Europe
Gabor Dani Global Head of Strategy, Reseach & Advertising, ING Direct
Sue MacMillan Head of Direct, Hobbs
1:45 PM Interactive Panel B: Building your Business around your Customers

Customer insights can fuel innovation and operational changes like never before. Hear how leading companies have transformed their business with new marketing, merchandising, and product development strategies based on authentic customer feedback.

*Breakout room: Queens Vault. This session runs simultaneously with other interactive panels.
Delphine Remy-Boutang WW Digital, Social Media Marketing Manager, IBM
Jeremiah Owyang Social technology and interactive marketing expert
Christian Kraus Head of Social Media, Conrad Electronic
Rebecca Leng Customer Communications Manager, John Lewis
1:50 PM Interactive Panel C: The Network Effect

Once you have a working program, you'll want to maximize the value of the content your customers create. Learn best practices for getting more out of your customer feedback by integrating across every customer touchpoint – online, in stores, on social networks, via mobile, and more.

*Breakout room: James Watt. This session runs simultaneously with other interactive panels.
Max Sydenham Digital Content Manager, Buyagift
Ab Polspoel Brand Manager, Touring
Miika Malinen Director of E-Commerce, Hong Kong Express
Clint Fischerstrom Web Manager, Phone House Sweden
2:55 PM Session: The Future of Advertising

As an ad man for more than 20 years, Rory Sutherland has seen the changes that the digital age has brought firsthand. In this session, Rory shares his humorous and entertaining insights into advertising, human behavior, and life.

View the recording of this session here.
Rory Sutherland Vice Chairman, Ogilvy Group UK
3:25 PM Session: Closing
Brett Hurt Founder and CEO, Bazaarvoice
3:30 PM Closing reception at the Brewery

After the Summit, reflect on what you’ve learned with fellow attendees and Bazaarvoice execs at the Brewery. Chat over drinks and say your goodbyes to new colleagues – until next year’s Summit that is!