CMO Exchange
2012-06-04 - 2012-06-06
London
Speakers
Richard Anderson
VP of Client Services, International
Bazaarvoice
Richard is the Vice President for Client Services for Bazaarvoice's International operations covering EMEA and AsiaPac. Richard has been at the forefront of SaaS based software companies for the last ten years in European environments. He has started, expanded and optimized professional services practices for RightNow Technologies, Netsuite and SDL.
As Professional Services Director for RightNow he began their presence in Europe for their Customer Support and Professional Services groups and implemented a structured methodology working closely with the US operation. Richard also grew the consulting business within Netsuite Europe to focus on larger and blue chip names such as Carphone Warehouse and Opal Telecom.
At SDL Technologies, Richard focused the existing professional services department to focus on quick win implementations with a pilot focus as a prelude to delivering their technology on a SaaS basis. He brought the implementation time down from almost nine months to less than 90 days and restored group profitability by introducing new procedures and working practices.
Richard is married to Julia and has two children, James and Lucy. In addition to spending time with his family he is an ice hockey and Formula One fan. He also enjoys landscape and portrait photography with a particular view to nature and wildlife scenery.
Jenny Ashmore
Global Marketing Capability Officer
Mars Europe
Jenny has sold greases to quarries, laundry detergent to care homes, nappies and wipes to parents worldwide, and now travels the globe for Mars marketing – everything from M&Ms to Pedigree and Uncle Bens to 5 Gum.
Her 18 years in marketing have built a strong belief in the combination of the art and science of marketing … to better understand and influence shopper behaviour. She is passionate to get marketers talking the business language of the management team, and to step beyond just the sexy ads … to taking the lead on driving topline growth via great marketing and communication choices.
Jonathon Brown
Head of Online
John Lewis
Jonathon joined John Lewis in October 2009 to drive forward the johnlewis.com business plan. He is accountable for the online P&L and drives the online strategy, marketing, and fulfilment of the thriving online business. He is also key in driving the integration of the site into the rest of the company’s operations and in ensuring John Lewis maintains its position as a leading multi channel retailer.
Prior to John Lewis, Jonathon was Director of Multi Channel at B&Q, where his accountabilities included the company’s multi channel strategy, the development of diy.com, and the extension of B&Q Home Delivery and Reserve & Collect propositions. Additionally, he lead the company’s CRM, online, and direct marketing functions.
Before B&Q, Jonathon was Head of eChannels for Aviva, looking after online marketing and site development for their portfolio of brands including RAC, Norwich Union, and BSM. Jonathon joined Aviva from Coca-Cola, where he drove the European Marketing strategy, delivering a portfolio of brand and FMCG campaigns. Previously he spent 5 years as a senior member of the British Airways marketing team. His roles at BA included leading the re-launched BA.com and a number of marketing roles.
Michael Buck
Executive Director, Global CSMB Online Marketing & Marketing Strategy
Dell
Michael is the Executive Director for the Global Consumer and Small and Medium Business Online Marketing at Dell. He is responsible for Online Marketing and Marketing strategy within Dell CSMB worldwide. Michael is also responsible for the Community/Social Media approach for Consumer and SMB clients globally.
Prior to this, Michael was managing the Global Small and Medium Business Online Business at Dell, responsible for the overall online business and strategy for Dell SMB Online worldwide.
He first joined Dell in August 2004 and has managed several Pan European businesses for Dell.
Prior to joining Dell and eleven years of experience at Hewlett-Packard, he held various Pan European executive level positions in sales and marketing for different product lines.
Professor Brian Cox
Physicist and Host of BBC's Wonders of the Universe
Professor Brian Cox OBE began his career not as a physicist but as a rock star, when his band Dare signed a deal with A&M records in 1986. Dare recorded two albums and toured with Jimmy Page, Gary Moore and Europe before breaking up in 1992. Brian then joined D’Ream, whose song ‘Things Can Only Get Better’ was famously used by Tony Blair as the Labour Party election song in 1997. During the D’Ream years, Brian obtained a first class honours degree in physics from the University of Manchester and a PhD in High Energy Particle Physics at the DESY laboratory in Hamburg.
In 2005, Brian was granted a Royal Society University Research Fellowship and in 2009 became Professor of Particle Physics at the University of Manchester. He works at the CERN laboratory in Geneva, Switzerland on the ATLAS experiment at the Large Hadron Collider.
Brian has received numerous awards for his work in publicising science. In 2002, he was elected an International Fellow of the Explorers Club and 2006, he received the prestigious British Association Lord Kelvin award for his work in promoting science to the public. In October 2010, Brian visited Buckingham Palace to collect his OBE for his work in science.
As well as inspiring young people to Brian’s talks have inspired many audiences around the globe, including at the Australian Science Festival, TED (USA 2008 and 2009), World Economic Forum (China 2008 and Davos 2009), Cisco Networkers (Barcelona 2009), Lotus Corporation (Florida 2010), The Canadian Nuclear Association, PIME and The Sharp Lecture, New York University, New York.
Brian writes a regular science column for The Sun newspaper and he has written three books, Why Does E=mc2? (DaCapo 2009), Wonders of the Solar System (2010) and Wonders of the Universe (Harper Collins 2011).
Gabor Dani
Global Head of Strategy, Reseach & Advertising
ING Direct
Gabor is heading Marketing Strategy, Research and Advertising at ING Group. In his capacity he’s Programme manager of ING’s NPS global roll-out that spans across four continents, covering 34 businesses. In the last 12 months more than 120,000 customers gave their feedback, guiding the management teams where they need to focus their operational improvement efforts.
During his 12-year career at ING, Gabor has worked in several global and regional branding, marketing and communication positions both in banking and in insurance as well as on the group level. Next to those roles he was heading all the marketing and business activations of ING’s Formula 1 programme. Over the years he created several global advertising campaigns, including the current ‘Be Good At Money’ ads, which is linked to the very first online Financial Quotient test, where participants could measure their financial literacy and educate themselves through simple video animation, financial calculators and other tools.
Prior to joining ING, he worked in the FMCG industry for nine years in diverse sales and marketing roles across Europe. Gabor has an MSc from Bradford University and an MBA from Brunel University.
Clint Fischerstrom
Web Manager
Phone House Sweden
Clint Fischerström became Web Manager for Phone House Sweden in 2007. Phone House is currently the largest independent reseller of mobile telephony in Sweden , and a part of Best Buy Europe. He is in charge of the online business and e-commerce. Clint has developed the communication with customers, and lead the implementation of a multichannel strategy for ratings and reviews in 2010. Phone House has an ambition to guide an inspire customers, and reviews are a great way of doing this.
Prior to Phone House, Clint was in charge of the web strategy, e-governance, and development for The Swedish Work Environment Authority, which defines the outer framework of work environment regulations. E-governance is a broader approach to development of efficient public administration to meet the needs of citizens and businesses with a synergistic effective public service.
Brett Hurt
Founder and CEO
Bazaarvoice
Brett is the founder and CEO of Bazaarvoice, where he is responsible for guiding the company's strategy. He is a seasoned CEO, and has been pioneering e-commerce innovations since 1998 and online communities since 1982.
Brett has extensive experience in the online marketing arena, especially as it pertains to the e-commerce industry. He founded Coremetrics in 1999 after spending 10 years developing Internet-based software, and helped grow Coremetrics into the leading marketing analytics solution for the e-commerce industry. Brett has more than 15 years of Internet programming experience and has developed multiple software applications, including Internet marketing analysis solutions, e-commerce platforms, Web-based classroom management applications, virtual communities, multiplayer online games, and Bulletin Board System (BBS) software. He started programming when he was seven years old, launched a BBS on a 110-baud modem when he was ten, and created one of the first Internet-based multiplayer games in 1990.
Brett was named Entrepreneur of the Year for Austin in 2009 and is a member of the Austin chapter of the international Young Presidents' Organization (YPO). He proudly served three terms over six years on the Board of Directors of Shop.org, the leading non-profit industry association for retailers online and a division of the National Retail Federation, the largest trade organization for retailers. He also serves as an Entrepreneur-in-Residence at the Wharton School and served as a Board of Advisors member to the non-profit Web Analytics Association. Brett holds an MBA in High-Tech Entrepreneurship from the Wharton School at the University of Pennsylvania and a BBA in Management Information Systems from The University of Texas at Austin.
Ian Jindal
Consultant and Editor-in-Chief
Internet Retailing UK
Ian Jindal is a consultant, publisher, and advisor, working in e-commerce and multichannel retail. Operating at Board level, Ian's clients include House of Fraser, Austin Reed, Westfield, The British Council, CoutureLab.com and Above Magazine. Ian co-founded InternetRetailing, the magazine, portal and conference for Europe's etailers and multichannel retailers. Previously he was Group E-commerce Director for Littlewoods Shop Direct Group where he grew online revenues to 400m per annum. Before that Ian was Head of Online Operations at the BBC, establishing the team that built over 400 BBC websites. Ian founded the European eCommerce Forum (www.europeanecommerceforum.org) and authored the UK's first MSc in Internet Retailing (http://econsultancy.com/training/qualifications/retailing). When not tending his olive tree, Ian can be found at www.innoparticularorder.com.
Christian Kraus
Head of Social Media
Conrad Electronic
Christian Kraus heads social media and mobile commerce at Conrad Electronic. He joined Conrad four years ago, and is based in Hirschau, Bavaria. Prior to joining Conrad, Christian was Marketing Manager at o2 Germany.
In 2010 Christian founded the Social Media department at Conrad. With three employees, he controls all social media activities across channels. For the past year and a half, Conrad has continuously concentrated on Facebook, Twitter, YouTube, and the company blog. Within the Conrad “social universe,” the bulletin board and virtual testing lab, where users can sample, discuss, and afterwards keep products, is one of the key elements.
Christian is a frequent speaker at seminars and internal Conrad conferences on the subjects of social media marketing, social commerce, and their effective uses. He recently spoke to the Social Media Club Munich (SMCMUC) about social media at Conrad.
Rebecca Leng
Customer Communications Manager
John Lewis
As Customer Communications Manager for John Lewis, Rebecca helps manage the exceptional customer service experience, for which John Lewis is renowned, across all channels. Prior to joining John Lewis in 2008, she was CRM Manager for Moneysupermarket.com, a Senior Account Manager for McCann Erickson, and Account Manager for TBWA Manchester.
Sue MacMillan
Head of Direct
Hobbs
Sue MacMillan is Head of Direct for Hobbs, the contemporary British designer fashion brand. As part of the Hobbs management team, Sue is responsible for delivering the end-to-end online brand experience, supported by a growing e-commerce team. Prior to joining Hobbs, Sue was Head of Online Marketing for Marks and Spencer, and is a first generation “dot-commer” who remembers her first Mosaic browser, life before Google et al. In her spare time Sue continues to be generally rather over-excited about this whole internet thing and captivated by the pace of this changing world.
Miika Malinen
Director of E-Commerce
Hong Kong Express
As Director, Online Business for Hong Kong Import Ltd., Miika specialises in e-commerce and online marketing, multichannel marketing, and web analytics for Hong Kong Express, the online subsidiary of Hong Kong Import Ltd. He was instrumental in the creation of http://kalastus.hongkong.fi/fi/, an online source for Finnish fishermen. Prior to joining Hong Kong Import, Miika worked at Kesko and Stockmann, two large Finnish retailers.
David McCandless
Writer & visual data journalist
David McCandless is a London-based author, data-journalist and information designer, working across print, advertising, TV and web. His design work has appeared in over forty publications internationally including The Guardian, Wired, and Die Zeit. His commercial clients include Google, GE, and the BBC. His blog and book Information Is Beautiful are dedicated to visualising ideas, issues, knowledge, and data - all with the minimum of text.
Erin Nelson
Chief Marketing Officer
Bazaarvoice
Erin Mulligan Nelson brings more than 20 years of customer-centric marketing experience to Bazaarvoice. As CMO, Erin leads Bazaarvoice’s overall marketing efforts, including corporate marketing, public relations, analyst relations, brand strategy, client marketing, and business development. She drives initiatives that support the company’s accelerated growth grounded in embracing customer conversations as the cornerstone of its business success.
Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and CMO for Dell Inc., where she was responsible for the company’s global brand, communications and social media strategy. Before she became Dell’s CMO in January of 2009, she held leadership positions across marketing and sales in all of its business units, including spending three years in Europe as the company’s Vice President of Marketing for Europe, the Middle East and Africa. Prior to her time with Dell, Erin worked in brand management at Proctor & Gamble, corporate strategy at PepsiCo, and management consulting with A.T. Kearney.
Erin serves on the board of directors of the Association of National Advertisers (ANA) and Court Appointed Special Advocates for Children (CASA). She was inducted into The Advertising Hall of Achievement, established by the Advertising Federation of America, in 2010. She earned a bachelor’s degree in business administration from The University of Texas.
http://www.facebook.com/erinmulligannelson
Jeremiah Owyang
Social technology and interactive marketing expert
Jeremiah Owyang is an influential thought leader on web strategy, interactive marketing, and social technologies. He is experienced with emerging technologies that stem from the brand side, agency side, and industry analyst perspective. An accomplished speaker, Jeremiah has spoken all over Europe as well as Asia and the US, and keynoted at prominent industry conferences including Internet Strategy Forum, Web 2.0 Expo, and SXSW.
Despite his industry credentials, Jeremiah lives and breathes the social web, interacts with over 50,000+ Twitter followers, and has earned over 120,000 unique visitors to his Web Strategy blog, which focuses on how corporations connect with their customers using web technologies. According to Technorati, Jeremiah's blog is in the top 1,000 of all global blogs, it’s rated the #1 Analyst Blog according to Technobabble and analyst ratings, and ranked #27 according to AdAge’s “Power 150” top blogs.
Previously, Jeremiah was a Senior Analyst at Forrester Research focused on social computing for the interactive marketer.
Ab Polspoel
Brand Manager
Touring
Ab has been an online marketer for over 10 years. He began as a consultant in a web agency, and later became the internet manager for Touring, the leading automobile club in Belgium. There, Ab has had the opportunity to merge the entire communication team, both on and offline, into a unified 360° communication team. His team is currently working on integrating a social media team with all customer facing departments. Outside of work, Ab is passionate about eating out and the potential of his hometown, Brussels. He is always longing for his next holiday with his family.
JP Rangaswami
Chief Scientist
Salesforce.com
As Chief Scientist at salesforce.com, JP focuses on helping Salesforce.com’s European customers think about innovative ways to use the real-time, mobile, and social capabilities provided by Salesforce apps and the Force.com platform.
JP joined salesforce.com in November 2010 as the company’s first Chief Scientist. He is tasked with the responsibility of contributing to salesforce.com’s product strategy and ensuring that the benefits of cloud computing are promoted globally.
Prior to joining, JP spent four years at BT in London, most recently as Chief Scientist of the BT Group. He brings over 30 years of technology experience with large multinational companies to salesforce.com. This includes holding the role of Global Chief Information Officer at investment bank Dresdner Kleinwort Wasserstein, which he joined in 1997. While there, he established his reputation for innovation within the enterprise, culminating in a series of Harvard Business Review case studies. JP has also held a variety of leadership and technology positions at Burroughs Corp., Data General, and Hoskyns Group.
Raj Rao
Global Director for Digital Marketing & eCommerce
3M
Raj Rao is Global Director for Digital Marketing and eCommerce in the Consumer & Office Business at 3M. His eHub team was formed in Dec 2009, with the charter of executing strategic “e” initiatives for 3M's consumer brands, and to partner with the top on-line retailers including Amazon.com, Staples.com, and Walmart.com.
Prior to joining 3M, Raj's international background included brand management roles at Procter & Gamble in Europe, the Middle East, and Canada. Most recently, he led the International division at Brunswick's Life Fitness subsidiary with assignments in Singapore and Chicago.
Raj is a native of Bangalore, India, and lives by his conviction that imagination is at the root of creativity. His recent favorite url is http://www.onlineschools.org/state-of-the-internet.
Delphine Remy-Boutang
WW Digital, Social Media Marketing Manager
IBM
Delphine is WW Digital, Social Media Marketing Manager at IBM. She joined IBM 11 years ago and is based in London. Prior to her current role, she held a number of positions within IBM communications, marketing, and sales. Before joining IBM, she worked at EURO RSCG (ADSA) and Alain Carre in Paris where she was responsible for Public and Press Relations. In her current role, she leads efforts in moving IBM Software Group marketing into online and social media marketing, focused on driving innovative marketing capabilities via the web and driving digital influence strategy and execution across the Geographies. She is a frequent speaker at seminars and internal IBM conferences on the subject of social media marketing and its effective use. Delphine was co-chair of the IBM Social Media Marketing Summit 2010 in New York City. She has also been interviewed numerous times on the subject of social business, recently by BtoB Magazine USA: The Social Life. She can be found on Twitter (@delphinerb) and on her personal blog: Social Business Strategies. She was invited recently as guest blogger on France Television blog (France TV is the French public national television broadcaster) to share ideas on social media guidelines. She was also recently interviewed by Genevieve Petit for a French article on social at IBM, “IBM voit du social partout,” and again for VAD e-Commerce on how IBM humanize the web.
Mark Riggs
Chief Client Officer
Bazaarvoice
Mark’s charter is to continue driving transformational impact across Bazaarvoice enabling client advocacy for life. His goal is to re-define what “service” means for SaaS companies and set the new standard assuring all clients maximize the impact of their consumers’ voices to realize measurable value from social commerce.
Prior to Bazaarvoice, he was at Endeca Technologies, Inc. During his four-year tenure, he created a global presence for Endeca through rapidly scaling their consulting, internal/external education, support, and client-care teams to 200 team members world-wide. Before Endeca, Mark was at Business Objects, where he was vice president of global services, first for North America and then for Europe, the Middle East, and Africa. During his five-year tenure, he led the consulting and training divisions in these regions overseeing 400 team members facilitating the company's growth from $300 million to $1.5 billion. Prior to Business Objects, Mark held leadership positions with Cambridge Technology Partners, where he was a founding member of the subsidiary Cambridge Management Consulting (CMC), and Electronic Data Systems. Mark attended both Rensselaer Polytechnic Institute and Northern Arizona University and holds a B.S. in Computer Information Systems with Magna Cum Laude honors.
Mark has lived in both Paris and London, but is a true native of the northeast U.S. and most recently from Boston. In his free time, Mark enjoys riding his Harley, playing golf, and training for marathons.
Gavin Sathianathan
Head of Commerce Partnerships
Gavin Sathianathan is Head of Commerce Partnerships at Facebook, leading Facebook’s efforts in the Retail industry. He is tasked with increasing the use and engagement of the Facebook platform across EMEA through the establishment of partnerships with retailers, technology companies, and innovative start-ups.
Prior to joining Facebook, Gavin was Head of Business Development at Endemol, where he led its efforts in the social gaming, online video, and mobile apps space. Gavin started his career at Bain and Company, where he led engagements with clients in the Retail and Private Equity practices and was also a member of the founding team of the Bain India office. Gavin also has been part of a number of technology start-ups in the UK and the US.
Gavin holds a degree in Chemical Engineering from Imperial College, London and Ecole Nationale Supérieure, Pau and an MBA from Harvard Business School. He acts as an advisor to several start-ups and is passionate about entrepreneurship in Europe.
Rory Sutherland
Vice Chairman
Ogilvy Group UK
Born in Usk, Monmouthshire in 1965, Rory read Classics at Christ’s College, Cambridge, before joining Ogilvy as a Graduate Trainee in 1988. After 18 months spent as the world’s worst account handler (as a desperate remedial measure he was once booked onto a time management course, but got the date wrong), Rory became a copywriter in June 1990.
He has worked on Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, Unilever, winning a few awards along the way. He was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. In 2005 he was appointed Vice Chairman on the Ogilvy Group in the UK in recognition of his improved timekeeping.
By an amazing stroke of luck (his brother is an academic), Rory first used the Internet in 1987. Hence he had the advantage in 1994 of knowing what it was and what it might do a few years ahead of many colleagues. Most people would have combined this knowledge of marketing and technology to make a fortune; not Rory. Instead he became the first Briton to have his credit card details stolen online, thereby losing £22.45.
In his spare time, Rory collects self-aggrandising job titles. He was President of the Direct Jury at Cannes in 2007, and was elected President of the Institute of Practitioners in Advertising in 2009 for two years. He is also the Technology Correspondent of the Spectator, the world’s oldest English language magazine. You can visit his blog at http://snipr.com/da9bq
Rory is married with twin daughters of 9 (Hetty and Millie) and lives in the former home of Napoleon III in Brasted in Kent. Unfortunately in the attic.
Mike Svatek
Chief Product Officer
Bazaarvoice
Mike drives Bazaarvoice’s long-term product strategy and market roadmap. He works with global, strategic clients to understand their long-range business plans and ensure Bazaarvoice’s roadmap is strategically aligned with the world’s most respected brands.
Prior to joining Bazaarvoice, he was a founding executive at Baynote, a market leader in recommendations and social search. As the senior executive responsible for product management and marketing, Mike defined the core products and positioning and launched the company out of stealth mode. Mike oversaw the growth of Baynote’s products and markets, culminating in hundreds of customer deployments globally. Prior to Baynote, Mike was Director of Product Management at Interwoven, and he has held various leadership positions in marketing, product management, and application development at Cisco Systems, Dell, and ExxonMobil.
Mike is an accomplished speaker and has published industry articles related to Internet technologies including social technologies, search and content management. Mike holds an MBA from the Haas School of Business, UC Berkeley, and a BBA from the McCombs School of Business at The University of Texas.
Max Sydenham
Digital Content Manager
Buyagift
As Digital Content Manager for Buyagift, Max delivers sales and traffic through natural search (SEO), e-mail marketing and social media channels. He has also helped launch new international storefronts in France, Spain and Italy. Prior to joining Buyagift in 2008, he was a Knowledge Manager for The Commission for Patient and Public Involvement in Health (CPPIH).
