Let your customers tell their stories

…and engage future customers with experiences around your products.

Bazaarvoice Stories™ helps you build a community where customers tell a story related to their purchase. The experience behind the product or service. The “why” or “how” behind the “what.” After she bought the dress, how was the wedding? Once they decided on the cruise, how was the trip?

Engaging your website visitors – not just informing them – is the next critical metric marketers must measure, according to Forrester (Marketing’s New Key Metric: Engagement, Brian Haven, August 2007). What’s more, 49% of online shoppers said they want to find testimonials online (User Ratings Top Consumers' Online Wish Lists, Forrester, 2008). Giving visitors a place to share their stories will increase brand involvement, interaction, intimacy and influence. Far beyond just increasing time on site, personal stories engage visitors and writers alike, all increasing overall loyalty to your site – and your brand.

Stories can be deployed and styled around holidays – describe your best Valentine’s Day – or special promotions. Want to reach out to new home buyers? Collect stories about “my first home.” The opportunities are unlimited – and you can create a new community as often as you’d like.

You and I…we’re obsessed with ROI.

A cool new web gadget is nothing if it doesn’t drive the bottom line. Stories will allow you to get closer to your customers, hear directly from them, and create a community destination. You can analyze user-generated content to uncover trends, and get to the heart of what’s important to your customers.

Clean integrations, flexible styling, zero branding

Bazaarvoice implementations are meant to seamlessly integrate anywhere within your site with little IT involvement. The styling and input options are all based on your site design and preferences, so Stories looks like it has always lived on your site – and none of our branding will ever show up anywhere on your site. Our implementation team leads you through the whole process, and we make it painless. We can usually have Stories live on your site within weeks.