Customers choose financial services and products like they choose any product

…with a little help from their friends.

Online banking has radically changed how clients choose banks and conduct financial transactions. Because customers can pay bills, transfer funds, and monitor their accounts 24/7, geographical branch location is far less important than it used to be. The loyalty model of old—sticking with the bank around the corner—is gone.

Because customer centricity has become the rallying call for retail banks seeking new clients and maintaining current ones, smart marketers know…

Since switching costs no longer exist and rates don’t set you apart, banks must rely on new ways to get and keep customers
Consumer opinion, not advertising campaigns, control the message via discussion forums, blogs, portals and other third party sources
Younger, technically adept consumers make product and service decisions by asking their friends and social networks
Customers now view shopping for banking products the same way they view shopping for apparel or consumer electronics
To grab market share, banks must get these consumer talking about them, on their own site

It’s time to join the conversation.

If you don’t give customers an opportunity to share their opinions at your site, that won’t stop them. They’ll still consult each other. They’ll inform each other. They’ll conduct marketing campaigns with or without you facilitating the process.

Overwhelmingly, when people talk about financial services, they are most specifically interested in banking matters. High-consideration, emotion-laden choices like mortgages are frequently “buzzed” about by consumers, even more so than electronics and auto purchases.

Word of mouth marketing is ten times more effective than push marketing. With so much word of mouth going on, the smartest marketing move you can make is to engage your customers and let them know you’re listening. When you foster interaction, you build brand loyalty and increase satisfaction. Transparency means customers can see through to your commitment to them.

The message is already out there and growing exponentially as more opinions are posted daily. Use it to your advantage. See related industry statistics.

Bazaarvoice helps you tune in to the customer voice.

So how does a bank capture this vital marketing asset and use it across all marketing channels to drive sales? Bazaarvoice offers cutting-edge products to acquire customer input, study it closely, and amplify it in other channels where it can be heard by an even greater number of potential customers.

The Ratings & Reviews™ solution combines technology, services, and expertise to harness customer opinions and help you build a dialogue with your clients.

Bazaarvoice Stories™ allows your customers to share their personal experiences without being tied to a numerical rating system. This gives them to chance to talk about the overall mortgage process, or how helpful the loan officer was – showing the “how” and “why” attached to the purchase decision.

The Ask & Answer ™ solution taps the power of online communities to address shoppers’ unanswered questions that can stop a purchase and send them to a competing site. You’ll also save time and money on the customer service side—when customers inform one another, there is far less strain on your organization to provide all of the answers.

You count the money; we’ll handle the rest.

Bazaarvoice provides the only complete framework that allows financial services marketers to capture, manage and market authentic, customer-created content. We’ve developed this as our core competence so you can stay focused on the numbers.

We’ll make it easy for you to start listening, fast.

Our fully-customizable white label solution blends seamlessly with your brand, customer authentication, and user experience. You’ll also benefit from custom integration available with more than 30 eCommerce partners in site search and navigation, email marketing, Web analytics, and personalization and recommendations.

User-generated content helps create sales, and we can help you prove it.

Actionable analysis of customer review content and trends drives greater impact from word of mouth. Bazaarvoice leads the industry by providing data you can analyze any way you want.

Need help? New ideas? You’re covered.

Your Community Manager gives you dedicated, personal word of mouth marketing consulting, so you have access to the most effective promotional techniques and best practices. We show you how to maximize your user-generated content.

Spread the word just about anywhere.

Our solutions enable you to extend the business impact of customer-to-customer conversations by amplifying customer-generated content beyond your web site to attract new customers. Or use your content to drive sales via email or online ad campaigns.

See what some of our customers have to say