Like never before, the customer is in charge of the shopping experience.

Give them information from people like them to fuel their decisions.

The world’s largest brands realise that the most effective marketing combines customer thoughts, questions and product-related stories with core product details. Customers want to know what others like them know about a product or service. According to Forrester Research, 52 percent of people who shop online say they do their product research on Amazon, which generally starts with customer reviews. Today, many people start with customer reviews and make buying decisions from there.

To sell online or in stores, you must go beyond traditional marketing messages and discounting to get to the heart of how people truly research and make buying decisions. Adding word of mouth to your marketing and business improvement strategies gives you direct insight into what your customers think, allows them to help others, reduces return rates, and increases conversion rates. What’s more, customer opinions can measurably improve your messaging across the entire marketing mix.

Smart retail marketers know…

Online marketing is key to today’s digitally-savvy customer, though consumers don’t trust traditional advertising. According to Yankelovich, 75% of people don't believe that companies tell the truth in advertisements.
Consumers want to hear from people like them, citing other consumers as more credible than marketing messages. In 2006, the Edelman Trust Barometer noted that trust in “a person like me” tripled to 68%, and remained the top most trusted influencer in 2007.
Customer opinions, stories and Q&A can create benefits far beyond a warm, fuzzy feeling. Bazaarvoice clients have seen increases in sales conversions, click-through rates, engagement, and customer satisfaction, and lowered return rates after incorporating user-generated content into their businesses.

Let your current clients help you gain new ones.

When potential customers hear the authentic voice of existing customers, they listen. The Bazaarvoice framework for capturing, managing, marketing, and leveraging authentic user-generated content empowers retail marketers to…

Share the voice of online customers, from the dog owner who found a great toy to a shoe enthusiast who learned that a top brand runs narrow
Allow customers to communicate about who they are and why certain decisions made sense for them, giving customers confidence in their own buying decisions
Create an ongoing, engaged, and loyal community of consumers and professionals interacting around specific retail topics, collectively educating one another
Amplify this customer content throughout the marketing mix to impact sales on-site and throughout the channel

It’s time to join the conversation.

If you don’t give customers an opportunity to share their opinions at your site, that won’t stop them. They’ll still consult each other. They’ll inform each other. They’ll conduct marketing campaigns with or without you facilitating the process.

With so much word of mouth going on, the smartest marketing move you can make is to engage your customers and let them know you’re listening. When you foster interaction, you build brand loyalty and increase satisfaction. Transparency means customers can see through to your commitment to them. And connecting offers you the chance to conduct a low cost, 24/7 focus group that will keep you apprised of what your customers value most.

Bazaarvoice helps you tune in to the customer voice.

So how does a retailer capture this vital marketing asset and use it across all marketing channels to drive sales? Bazaarvoice offers cutting-edge products and services to acquire customer input, moderate it to protect your brand, study it closely, and amplify it in other channels where it can be heard by an even greater number of potential customers.

The Ratings & Reviews™ solution combines technology, services, and expertise to harness customer opinions and help you build a dialogue with your clients.

Bazaarvoice Stories™ offers a new way for your brand advocates to share their experiences on your site. This functionality allows visitors to pontificate on their experience with your products without having to assign a rating. It’s a great place to build a community for people with similar interests while making your site – or brand – the “destination.”

The Ask & Answer ™ solution taps the power of online communities to address consumers’ unanswered questions that can stop a purchase decision and send them to a competing site. You’ll also save time and money on the customer service side—when customers inform one another, there is far less strain on your organisation to provide all of the answers.

You take care of your customers; we’ll handle the rest.

Bazaarvoice provides the only complete framework that allows retail marketers to capture, manage, and market authentic, customer-created content. We’ve developed this as our core competence so you can stay focused on what you do best – merchandising the best products for your customers.

We’ll make it easy for you to start listening, fast.

Our fully-customisable white label solution blends seamlessly with your brand, customer authentication, and user experience. You’ll also benefit from turnkey integrations available with more than 30 eCommerce partners in site search and navigation, email marketing, Web analytics, personalisation and recommendations.

User-generated content helps create sales, and we can help you prove it.

Actionable analysis of customer generated content and trends drives greater total impact from word of mouth on your business. Bazaarvoice leads the industry by providing data you can analyse any way you want.

Need help? New ideas? You’re covered.

Your Community Manager gives you dedicated, personal word of mouth marketing consulting, so you have access to the most effective promotional techniques and best practices. We show you how to maximise your user-generated content, based on proof from more than 100 retail clients.

Spread the word just about anywhere.

Our programs enable you to extend the business impact of customer-to-customer conversations by amplifying customer-generated content beyond your web site to attract new customers.
See what some of our customers have to say