Before taking off, travelers want real-world recommendations

…and if they don’t find reliable information on your site, they’ll search (and book) elsewhere.

According to JupiterResearch’s US Travel Consumer Survey in 2007, more than 50% of travelers purchase all their travel online, and 70% purchase at least some of their travel online. The YPB&R/Yankelovich National Leisure Travel MONITOR shows that leisure travelers rate recommendations by family and friends as their #1 information sources when choosing vacation options.

These same travelers also turn to online consumer-generated content for recommendations and validation when making travel decisions online. Fifty-six percent of online travel researchers who turn to consumer-generated content use it to verify hotel choices before booking—the most common application, according to JupiterResearch.

And it’s mostly good news! Online travelers who contribute to consumer reviews or recommendations are more than twice as likely to be motivated by a desire to share good experiences with other travelers (36 percent) as they are to want to share bad experiences (17 percent), according to Jupiter. And the more opinions that appear online, the more balanced views emerge.

No doubt, people are talking. Join the conversation.

Consumers are smarter than ever, and the Web gives them access to virtually unlimited information. They won’t all be swayed by slick marketing copy; they’ll turn to other consumers to get the “real” story. Hosting these first-person accounts will help you build trust and set expectations before your new guests even walk in the door. What’s more, customer input on your site makes it easy for you to put yourself in your guests’ shoes, experience travel through their eyes, and give you invaluable insight into how guests use your services and how you can make your offering stand out from all the rest.

Bazaarvoice helps you tune in to the customer voice.

Bazaarvoice offers cutting-edge products and strategic services to acquire customer input, moderate it to protect your brand, analyze it closely, and amplify it in other channels where it can be heard by an even greater number of potential guests.

The Ratings & Reviews™ solution combines technology, services, and expertise to harness quantifiable customer opinions and help you build a dialogue with your clients.

Bazaarvoice Stories™ enables your brand advocates to share their experiences on your site. Your guests can document their experience with you, without having to assign a rating. Let them tell the story of their wonderful visit with you. It’s a great way to build a community for people with similar interests while making your site – or brand – the “destination.”

The Ask & Answer ™ solution taps the power of online communities to address consumers’ unanswered questions that could stop a purchase decision and send them to a competing site. And, you’ll save customer service resources—when customers inform one another, there is far less strain on your organization to provide all of the answers. This format can dramatically highlight and fill gaps in your online information, plus it gives you insights into the questions consumers ponder when considering their decisions.

You take care of your customers; we’ll handle the rest.

Bazaarvoice provides the only complete framework that allows travel marketers to capture, manage, and market authentic, customer-created content. We’ve developed this as our core competence so you can stay focused on what you do best – giving your guests incredible experiences.

We’ll make it easy for you to start listening, fast.

Our fully-customizable white label solution blends seamlessly with your brand, customer authentication, and user experience. You’ll also benefit from turnkey integrations available with more than 30 eCommerce partners in site search and navigation, email marketing, Web analytics, personalization and recommendations.

User-generated content helps create sales, and we can help you prove it.

Actionable analysis of customer generated content and trends drive greater total impact from word of mouth on your business. Bazaarvoice leads the industry by providing data you can analyze any way you want.

Need help? New ideas? You’re covered.

Your Community Manager gives you dedicated, personal word of mouth marketing consulting, so you have access to the most effective promotional techniques and best practices. We show you how to maximize your user-generated content, based on proof from more than 100 clients across a variety of industries.

Spread the word just about anywhere.

Our programs enable you to extend the business impact of customer-to-customer conversations by amplifying user-generated content beyond your web site to attract new customers.
See what some of our customers have to say